Technical manifesto — v2, February 2026
Divergent Authority
Infrastructure before optimization.
I don't ship "SEO." I ship systems.
When the architecture is coherent, performance and discoverability become consequences.
Primary objective
- Maintainability: minimize risk, complexity, hidden coupling.
- Speed: make performance a structural property, not a late-stage fix.
Operating model
- Observe the real DOM, not assumptions.
- Reduce before adding.
- Program only when the system requires it.
- Prefer reversible decisions.
- Leave autonomy, not dependency.
Entity-First Architecture 2026
The system is not a collection of pages.
It is a graph of entities with verifiable attributes.
Name. Role. Authorship. Relationships. Dates. Sources.
When the entity is coherent, the AI surface becomes an output — not a goal.
- Every page declares its entity via structured data.
- Every entity links to verifiable external sources: Wikidata, LinkedIn, canonical URLs.
- Author, organization and content are connected by explicit @id references — not implied.
- The knowledge graph is not built once. It is maintained with every new asset.
AI Surface Readiness 2026
The SERP is no longer the only destination.
AI surfaces synthesize. They do not list.
If you are not structured, you are not cited.
If you are not cited, you do not exist in the answer.
- Structure data for machines that synthesize, not just machines that index.
- Legibility to crawlers, AI models and knowledge graphs is a single requirement — not three.
- Schema.org @graph with entity linking is the minimum viable infrastructure for AI visibility.
- E-E-A-T is not a checklist. It is a graph property: expertise declared, experience demonstrated, authority verified, trust accumulated.
Temporal Advantage 2026
Infrastructure built today becomes trust tomorrow.
Trust consolidated in the knowledge graph does not decay.
It compounds.
Late adopters cannot buy back the time.
- Domain age is irrelevant. Entity coherence from day one is not.
- Every correctly structured site strengthens the author entity behind it.
- AI models trained on current data carry forward the authority signals already present. The cycle is self-reinforcing.
- The window to build foundational entity authority at low competition is closing.
Verification as Authority 2026
Every claim is a public URL.
Every result is verifiable in real time.
No dashboards. No proprietary metrics. No PDFs.
Authority that cannot be checked is not authority.
- PageSpeed Insights: public, reproducible, scored.
- Google Search Console: impressions, positions, dates — on record.
- Schema.org Validator: structured data correctness is binary, not subjective.
- AI Overview citation: the machine either cites you or it does not.
Outcome
- Fast by design.
- Stable under change.
- Legible to users, crawlers, and AI.
- Present in the knowledge graph as a verifiable entity.
- Cited on AI surfaces as a primary source — not discovered as a link.